CV
Luc van Poelje
Enabling complete, accurate and timely information management solutions for (non) profit organisations
PERSONAL DETAILS
Name: Luc van Poelje
Born: Netherlands | 28 april 1969
Residence: Kralendijk, Bonaire
Education: Ch. Sturt Uni: Small Business Mgt. & Business Communication
Email: vanpoelje@gmail.com | Phone: +31644808624
Website: www.linkedin.com/in/vanpoelje
PROFESSIONAL EXPERIENCE
July 2012 - Current position
100%360° Consultancy
100%360° is a boutique consultancy firm for online systems, information strategy, project-management and ICT innovation.
100%360° helps you realize higher efficiency.
Novermber 2012 - June 2013
Wounded Warriors Netherlands - Advisory Counsel: Marketing & Fundraising
Wounded Warriors Netherlands is an organisation for veterans that are awareded the Dutch medal “Draaginsigne Gewonden”. It’s awarded to all veterans that were injured during missions eithers physically or mentally. Online consultancy: Software as a Service solutions, Web, Fundraising, Online Strategy and communication.
August 2012 - Juni 2013
Qiqqer Mobile Strategies - Associate Partner
QiQQER is an online consultancy specializing in mobile information systems, apps and websites. With a passionate team we advise major companies in the field of new media. From strategy to operations.
With in-depth specialist knowledge of the customer, the technology and a proven approach to mobile and online domain.
August 2011 – August 2012
Paylogic – INTERNATIONAL MARKETING MANAGER
As International Marketing Manager I'm in charge of and responsible for:
The overall marketing strategy of Paylogic.
Retain and build up new partnerships with strategic marketing partners
Worldwide branding of Paylogic, and also within the company
Delivering a substantial contribution to the operational tasks of the marketing plan.
Please view the pilot project: Soenda & TNO press-release and item below:
Mobile business strategies & innovation
Since 2011, M2Mobi, Paylogic and TNO are working together in a mobile knowledge project. The driver behind this project is the commercial stream as "client" who determined the mobile app features and business models and business cases. In this stream I was the chairman, and as such responsible for the concepts, high level requirements and features as well as the market introduction. This project innovates ticketing services, marketing and communications for the events industry which are developed for mobile smart phones (iPhone & Android).
The consortium expects these mobile apps, with mobile ticketing, advanced social media integration and many other high end mobile developments, will play a major role in the event landscape of the coming years.
With this new technology event organizers will greatly benefit from the knowledge and extensive and advanced social and financial data-mining possibilities offered by "Let's Meet" app.
August 2010 – August 2011
NewMarCom - MARKETING AND INTERNET CONSULTANT
Strategy (Online, ICT project management, Social media, Business), Marketing, Business Development, (ICT) Product Management, Business Model Innovation, Product Innovation, Online Conversions, Optimalisation, Innovation, Technology and Format Development
March 2010 – August 2010
Ticketscript.com – MARKETING MANAGER
Responsible for Marketing at Ticketscript.com (6 months contract)
Ticketscript, European market leader in SaaS solutions for ticket sales, provides events with an online plugand-play ticket shop for selling e-tickets from the event's own website. Since it was launched in 2006, more than 1,200 event organisers in the Netherlands, Belgium, Germany and Austria have utilised this free web application. The organisation has branches in Amsterdam and Düsseldorf, and is active in the field of music events, pop venues, festivals, trade fairs, sporting and other events.
February 2009 – January 2010
Project bureau STAP - MANAGER BUSINESS & MARKETING
E-Business and Marketing for two publicly funded web projects (with heritage and geo content). Creating user revenu and monetizing the websites are the focal point.
Providing Business Models and Marketing Strategies for two cultural heritage web projects for the ministry of education, culture and sciences.
9/2008 – 2/2009
SAILING (North sea, Channel, Bay of Biscay, Atlantic ocean, Caribbean Sea)
I sailed my sailing-yacht from Amsterdam (via UK, Spain, Portugal and Canary Islands) to St. Martin and Curacao in the Caribean. I selected crew on the way and managed all navigational, logistical and security aspects of the journey.
6/2008 - 9/2008
NewMarCom Internet Professionals – FREELANCE INTERNET PROFESSIONAL
Freelance and Interim Marketing , Internet & ICT Professional: Ready to provide new impulses to your business. Senior Internet Management, Marketing, Account Management (AD), Media strategy, en Business development.
9/2006 - 6/2008
3 circles Media BV, as PROJECT MANAGER INTERACTIVE
3 Circles Media is a leading independent interactive media company.
The “3Circles” in our company name represent the conversion of the three media types; Television (Circle one), Telephone (Circle two) and Internet (Circle three).
3 Circles Media’s expertise lays in merging the three media types to enhance the consumer or viewer’s interactive experience as denoted by the overlapping of the three circles.
Responsibilities
Business Development, Creating Concepts and Business plans focussed on the convergence of TV, Internet and Mobiles. Making the translation of existing models to new media concepts for internet platforms, IP and digital TV platforms. E.g. Gaming Industry, Interactive TV.
Developing business models en plans for the exploitation of 3 circles Media's existing and new multi media concepts. International marketing and sales of the companies cross media concepts.
8/2005 – 8/2006:
ilse media (Sanoma Publishing), as PRODUCT & ICT PROJECT MANAGER
Ilse media has the most popular Dutch search engine and portal site named startpagina with over 5000 subsites. With successful websites, ilse media reaches over 60% of Dutch internet traffic daily. Experts in high traffic and concept websites (million+ page views / day) ilse media core business is concept and content sites where ads and communication concepts are sold.
Responsible for project management. Responsible for internet design, web development and other ICTprojects. Advising internal and external clients on web site and internet marketing and communication concepts. Managing web projects A to Z. From developers, web designers, system and application managers to editors. Managing client and project team expectations and facilitating clear project communications and presentations. Managing multiple projects simultaneously and balancing quick fixes versus high quality long term solutions.
Managing test procedures across the company. Responsible for managing ICT staff workload, free lance staff and supplier companies. Rebuilding and Implementing company revenue websites for Content Management System. Creating internet concept and marketing sites. Advising on online viral marketing concepts (with Messagent). Liaise with business development, research and sales and marketing departments.
Worked on: ilsemedia.nl, ilse.nl, wegaanwinnen.nl, slimmail.nl, download.nl, mp3.nl, hier.nl, nu.nl, kaboem.nl, perfectdays.nl, newrules.nl, jouwdier.nl, web-log.nl, blogdlx.nl, uwnieuwezorg.nl and more.
8/2003 – 8/2005:
Elsevier Science, as INTRANET APPLICATION MANAGER
Intranet Application Manager – Elsevier Corporate Marketing and Communications Department.
The Intranet department is responsible for Elsevier Science's world-wide
Intranet with over 500+ Corporate websites. The Application Manager has the following responsibilities: Liaise with IT Web Development to manage workload and processes
Analysing customer's needs for new or modified areas within the Intranet
Analysing customer's needs for development of applications on the Intranet
Assisting customer to initiate/create new areas on the Intranet
Advisor for customers and team
Reporting on Intranet usage/frequency of updates to Product Owners
4/2001 - 3/2003:
Excerpta Medica, Elsevier Science , as NEW MEDIA PROJECT MANAGER
A strategic communications and marketing company for the international pharmaceutical industry.
Defining project requirements; overseeing project management and implementation.
Provide internal and external Consultancy. Pro-active researching of new technologies.
Responsible for achieving Departmental Revenue targets. Involvement in proposal & pitch stage (consultant capacity). Overseeing Project management and Co-ordinating Development and production with third party suppliers. Establishing Technical Specifications for new projects and products.
End responsible for quality checks of a project, the project budget, and the project timelines.
Providing project reports. Internal initiatives; [Innovative] Concepts, Applying (or testing) new technologies.
11/1999 - 4/2001
TDC Lighthouse BV. Internet Consultancy, Utrecht as MANAGING DIRECTOR:
Consulting businesses on new media business and marketing solutions. (e.g. ING Bank NV, BruynzeelSakura, KPN, HIV-Pharmacology, TMF-MTV, Robeco, Schoeller-Wavin,...etc.).
Responsible for:
General Management, Marketing activities, Sales & Account Management. Project Management, Outlining
and Implementing Company Policy, Managing Personnel, overseeing development.
OTHER POSITIONS:
SAP 1998 CREDIT MANAGER, Restructuring payment processes.
KPN 1996 CALL CENTER MANAGER, Coordinating a new service at a call centre.
Apple 1994 INTERNAL SALES COORDINATOR, Processing international sales orders.
Harger Services 1993 SELF EMPLOYED Organising jungle travels in Borneo, Indonesia.
Royal Netherland Marine Corps 1989 - NAVY SPECIAL FORCES
Amphibic, Mountain, Arctic & Jungle Warfare Commando and Infantry Specialist
